JETTIZEN BACKPACK
A revolutionary modular travel backpack designed for seamless access to essentials, combining work and leisure convenience in one sleek, functional design.
The Problem: Short business trips require light, efficient packing, but travelers often juggle between backpacks and extra luggage. Jettizen solves this with a detachable backpack-luggage combo, making travel more convenient, flexible, and efficient.
SOFTGOODS
SKETCHING
PROTOTYPING
INDUSTRIAL DESIGN
USER AND MARKET RESEARCH
USER TESTING
BUSINESS TRAVEL
CONCEPT IDEATION
BRANDING
3D PRINTING
VACUUM FORMING
OVERVIEW
Goals
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Navigation, optimizing task management, and improving overall usability
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Enabling drivers to deliver exceptional service and enhance their day-to-day operations.
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Following Google's design language (Material Design)
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Adding new typography and elements and features
Pain Points
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Better access to (passport, ID, boarding pass)
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Hard to reach items
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Forgetting where important personal items and work related files are placed
My Role
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Project Duration: 6 Months
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Design Process: User & market research, sketching, mockups, user testing, brainstorming, CMF, Softgoods, 3D printing, prototyping
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Digital Tools: SolidWorks. Keyshot, Sketchbook Pro, Adobe CC​
Solution
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Can be useful for multitasking
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Easy to carry and hold import essentials
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Have multiple pockets and zippers to secure storage
RESEARCH
Business air travel increases (versus car) as destination distance increases. (U.S. Department of Transportation)
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Business air travel is increasing." In 2018, U.S. travelers took 463.6 million domestic business trips. This figure was forecasted to rise to 493.7 million by 2022"-Statista
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Business air travel costs expected to increases. " The figure topped a record-breaking $1.2 trillion last year and is expected to reach $1.6 trillion in 2020" - Global Business Travel Association's
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64%
People who travel
500-749 Miles
85%
People who travel
700-1,500 Miles
90%
People who travel
1500 + Miles
USER INTERVIEWS
Interviewed seven business travelers to understand their preferences and needs for an ideal travel bag.
BRAINSTORMING
Exploring how people travel and what accessories they take.
CONCEPT IDEATION
Exploring a diverse range of travel concepts through sketching.
Like how how the latch pulls out
Separates in 3 pieces
Mutiple secured compartments
FINAL CONCEPT ITERATION
Refining the final three concept iterations for the finished product.
Final Concept Selection
1st Concept Selection
2nd Concept Selection
PROTOTYPING AND USER TESTING
Throughout the prototyping phase:
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Evaluating weight distribution
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Testing different mechanism types
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Identifying secure attachment points
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Ensuring the second luggage in the back does not:
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Shift up or down
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Slide side to side
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Sag from the corners
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Detach or fall off the first backpack
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PRODUCT INSTRUCTIONS
Instructions on how to use the Jettizen Travel Backpack:
FINAL PRODUCT
During the ideation phase, my partner and I focused on mobility and functionality in carrying users' personal belongings.
Outcome
Impact:
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Customers traveling for 2-3 business days found the new travel backpack convenient for carrying both their personal essentials and work laptop with ease.
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Takeaways:
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The modern traveler’s journey is about carrying only the essentials—efficiently organized and easily accessible for life on the move.